With more than half of US households now subscribing to one or multiple streaming services, cable television providers are finding themselves in a losing battle for customers.

One of cable’s biggest rivals, Netflix, offered more original programming than the entire cable TV industry in 2020 according to an article in Variety. Subscription video on demand (SVOD) and other streaming services buoyed by COVID-19 crisis shutdowns jumped into the battle for customers offering free trial periods and low cost monthly subscriptions (especially if you are willing to sit through a few commercials). These offers appealed to many, particularly those with nomadic lifestyles.